Dimensions of Gender Stereotypes: Positive Personality, Cognitive, Physical, and Negative Personality

Masculine				Feminine
Personality	Cognitive	Physical	Negative personality	Personality	Cognitive	Physical	Negative personality
competitive	good with numbers	rugged	egotistical	affectionate	imaginative	cute	spineless^c
daring	analytical	muscular	hostile	sympathetic	intuitive	gorgeous	gullible^c
adventurous	good at problem solving	physically strong	cynical	gentle	artistic	beautiful	servile^c
aggressive	quantitatively skilled	burly	arrogant	sensitive	creative	pretty	subordinates self to others^c
courageous^a	good at reasoning^a	physically vigorous^a	boastful	supportive^a	expressive^a	petite^a	whiny^d
dominant^a	mathematical^a	brawny^a	greedy	kind^a	tasteful^a	sexy^a	complaining^d
unexcitable^b			dictatorial	nurturing^b			nagging^d
stands up under pressure^b			unprincipled	warm^b			fussy^d

Note. Items were presented in Diekman & Eagly (2000); drawn from factor-analysis by Cejka & Eagly (1999) and the EPAQ (Spence & Helmreich, 1978). Alphas for all versions of the scales can be found in Diekman & Eagly (2000). Typical assessment of stereotypes is to present a target individual (e.g., the average man) and ask participants to rate the likelihood that this target individuals possesses each trait on a 7-point scale, ranging from very unlikely to very likely.

Unmarked personality, cognitive, and physical items formed the 4-item scales.

^a These items were added to form 6-item scales.

^b These items were added to form 8-item scales.

^c These items comprise the unmitigated communion subscale of negative femininity (Spence, Helmreich, & Holahan, 1979; see Diekman, Goodfriend, & Goodwin, 2004, for alphas).

^d These items comprise the passive aggression subscale of negative femininity (Spence, Helmreich, & Holahan, 1979; see Diekman, Goodfriend, & Goodwin, 2004, for alphas).