Expectations of consistency for the self:

This study proposes that the on-line versus memory-based judgment distinction has important implications for understanding self-concept formation and content. Past research has shown that perceivers form on-line judgments of targets who are expected to display a great deal of behavioral consistency (e.g., individuals) but form memory-based judgments of targets who are expected to display less behavioral consistency (e.g., groups). Experiment 1 found that perceptions of behavioral consistency for the self were strong and closer to perceptions of consistency for individuals than for groups. Thus, we predicted that self-concepts should, by default, be formed on-line. Experiment 2 supported this prediction. Experiment 3 manipulated participants' expectations of behavior consistency and found that those expecting greater consistency in their behaviors formed on-line self-concepts. Experiment 4 used a different methodology and behavioral domain, and it collected more direct process data that further supported the importance of the on-line versus memory-based distinction for the self. Implications for understanding self-concepts and for comparing self-knowledge to how people understand other types of social entities are discussed.