Albert Bandura is Most important researcher associated with this perspective.

Confluence of Behavioral, Cognitive and Ecological Theory.

The Bobo Doll Study (inflatable punching doll, p. 498 in text)

Children learn from Observation of others

Vicarious Learning:
Can observe the rewards that others obtain and attempt to duplicate the behaviors.

Models are important.

Salience of Model Important

Prosocial behaviors:
Actions intended to benefit another, without regard for one's own needs.

Aggressive Behavior:
Actions intentionally taken to hurt another, either physically or psychologically.

Social Skills:
Strategies that people use to interact effectively with others.